On April 29, 2025, the monthly Coresight Research Premium Subscriber Call saw our Advisory team share their expertise on the untapped potential of AI (artificial intelligence)-powered MarTech (marketing technology).

The world of MarTech is vast and often confusing. From personalization engines to campaign automation tools, content management systems to sophisticated analytics platforms, understanding where to focus your efforts and investments is critical for staying competitive. In this webinar recording, discover how to unlock MarTech value! With insights spanning GenAI (generative AI), agentic AI and more, we provide actionable insights, tools and frameworks to show you how to structure, prioritize and invest in MarTech today.

• Premium subscribers can access the associated presentation here.

Featured speakers on the Coresight Research team:

• Philip Moore (Moderator), Head of Market Research
• Anna Beller, Director of Special Projects
• Jiayue Zhao, Strategy Consultant

Watch this on-demand webinar to discover how AI-enabled MarTech can help your business:

• Deliver truly individualized experiences that captivate shoppers across every touchpoint, both online and in-store
• Automate and optimize your marketing campaigns in real time, maximizing ROI (return on investment) and freeing up your team for strategic initiatives
• Create and scale compelling content that resonates deeply with your target audience, fostering stronger engagement and loyalty

Learn more about our Advisory Services here.

Other relevant research:

• Analyst Corner: How Is AI Shaping MarTech?—Transforming Your Strategy via Agentic AI
• All our coverage of AI in retail
• Retail 2025: 10 AI Trends—An Inflection Point in the GenAI Revolution
• More reports on retail management
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology