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Everlane Shoe Park Pop-up store in new york

Executive Summary

  • Everlane, an e-commerce apparel startup based in San Francisco, held a shoe and bag pop-up in New York’s SoHo neighborhood last week. The Shoe Park pop-up store ran from May 13 through May 22.
  • While Everlane has held other pop-up events, the Shoe Park retail space was its first experiment with
    in-store inventory.
  • The temporary store space was designed to engage the shopper by providing a unique physical retail space, a seamless shopping experience and social media integration.

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