Executive Summary

• Everlane, an e-commerce apparel startup based in San Francisco, held a shoe and bag pop-up in New York’s SoHo neighborhood last week. The Shoe Park pop-up store ran from May 13 through May 22.
• While Everlane has held other pop-up events, the Shoe Park retail space was its first experiment with
  in-store inventory.
• The temporary store space was designed to engage the shopper by providing a unique physical retail space, a seamless shopping experience and social media integration.