Deep Dive 9 minutes PremiumE-Commerce Opportunities in Southeast Asia: Market Entry 101 Coresight Research August 9, 2019 Executive SummaryIn this report, we outline the scale and potential of retail and e-commerce in Southeast Asia. We discuss the opportunities in e-commerce platforms that brands can leverage, and the strategies brands can adopt to enter the e-commerce market in Southeast Asia. Southeast Asia’s retail sales are forecast to almost double to $1.38 trillion in 2025 from $720 billion in 2018, according to a study by Google and Temasek. E-commerce sales are expected to virtually quadruple to $100 billion by 2025 from $23 billion in 2018, according to Google and Temasek. Southeast Asia’s e-commerce potential lies in many factors that are unique to the region, which include: a GDP growth rate of 5.3% over the next 10 years, a growing middle class, a young population and a high rate of Internet and mobile penetration. Brands can leverage existing e-commerce platforms to break into this market, using strategies such as launching hero products and joining shopping festivals. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Retailers Would Be Well Served To Explore the Power of Generative AI NowHoliday 2022: UK Retail Wrap-Up2023 US Tax Tracker #1: IRS Issues $15.7 Billion in Refunds, Up by Almost Two-ThirdsRetailTech: Leading-Edge Loss Prevention—Tackling Theft and Fraud Through RFID, Video Surveillance and More