Flash Report 4 minutesRegister for Free AccessDouble 12 Shopping Festival 2019 Wrap-Up Coresight Research December 20, 2019 Executive SummaryE-commerce platforms and offline merchants celebrated China’s last major shopping festival of the year, Double 12, on December 12. Taobao and Tmall offered over 10 million products for Double 12. Shoppers born after 1990 were the primary consumers, purchasing more health-oriented products. Alibaba’s new $1.4 billion subsidy program on Juhuasuan attracted over 5 million consumers during the shopping festival. Total gross merchandise volume (GMV) generated from the group-buying platform in lower-tier cities increased 41% year over year on Double 12. Alipay partnered with local services platforms in Alibaba’s ecosystem to roll out the Double 12 Lifestyle Festival, which provided a variety of discounts through offline merchants. JD.com saw strong consumption from lower-tier cities and high popularity of consumer-to-manufacturer (C2M) products during its 12-day shopping event. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: The AI Summit New York 2023: Reaping Benefits, Building Trust and Pushing the BoundariesHoliday 2022: US Retail Wrap-UpOracle 2023 Analyst Meeting: Cloud and Database Tech, Generative AI-Powered Cloud Applications, Growth TrajectoryWeinswig’s Weekly: How Are Chinese Consumers Shopping Beauty?