Deep Dive 11 minutes Premium

Deep Dive: Transforming the fashion industry through data-driven and actionable consumer insights and preferences

Executive Summary

Fashwire is launching a first-of-its-kind app that connects brands, designers and retailers.

  • The company’s platform works at the intersection of fashion and social media.Users can discover and influence brands via the platform. Designers and retailers can draw consumer demographic and preference data from it in order to identify what is resonating with the consumer.
  • While the average brand generates approximately 647,125 social media interactions, the average fashion brand generates approximately 3.4 million interactions.
  • By aggregating demographic and other consumer data, Fashwire is able to offer a global view of fashion at multiple levels. The company can market this data and invite designers, sponsors, partners and others to share it or advertise on the platform.
  • Fashwire is scheduled to launch a private beta of its iOS app at the Shoptalk conference in Las Vegas, which runs March 18–21. The iOS app is anticipated to go live the first week of April. The company is currently conducting a $2.5 million series A Preferred Round.

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