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Deep Dive: The Amazon Invasion – A Timeline of the E-Commerce Giant’s Global Conquest

Executive Summary

In this report, we investigate Amazon’s offering, global expansion and the routes it has chosen to the markets it operates in. We provide timelines of key corporate announcements and events for each country in which Amazon operates.

  • Amazon’s Kindle store, e-commerce site and marketplace are available in 15 countries and Prime Video is available in 242 countries. Collectively, these services accounted for 90% of the company’s total revenues in 2016.
  • Amazon Web Services, its cloud technology services segment, is available in over 20 countries and accounted for 9% of its 2016 revenues.
  • Four of Amazon’s five largest acquisitions to date, by disclosed deal value, were in the US.

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