Deep Dive 37 minutes PremiumDeep Dive: Chinese Outbound Tourists – More Diverse, More Sophisticated Coresight Research August 10, 2017 Executive Summary Chinese outbound tourists have evolved into experienced and sophisticated travelers – some 67% of surveyed tourists have traveled more than once in the past 12 months, visiting an average of 2.3 destinations. Apart from shopping, they crave lifestyle and experiences when they travel abroad. Chinese tourists from lower-tier cities have become the growth engine for outbound tourism. Based on their most recent overseas trip, survey respondents said they spent on average US$2,449, 10% higher than tourists from tier-one cities. They also travel as frequently as their counterparts from tier-one cities, at an average of 1.9 times per year. Chinese tourists are also mobile-savvy, 98% of surveyed tourists use their smartphone while abroad to keep in touch with others and to search for travel-related information. Some 72% use online resources such as travel websites, blogs and social media to plan their trips. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Surprising Declines in Consumer Activity: US Consumer Survey InsightsFive Ways To Win in the China Market: Opportunities for Western Brands and Retailers—China Retail InsightsWeinswig’s Weekly: On Our Groundbreaking NextGen Commerce ConferenceRFID in Fashion: Higher Penetration and More Advancements on the Horizon