Deep Dive 9 minutes PremiumDeep Dive: Chinese Apparel Shoppers – Online Vs. Offline Preferences and Drivers of Customer Satisfaction Coresight Research February 26, 2018 Executive Summary Although e-commerce is the preferred channel for purchasing apparel in China, brick-and-mortar is still very relevant. Our proprietary consumer survey shows that the vast majority of Chinese consumers (96%) purchase apparel both online and offline. Brick-and-mortar purchases are driven primarily by the ability to touch and feel a product before buying, while online wins for product range, price and convenience. Uniqlo earned the top spot for customer satisfaction among the top-ten apparel retailers in China, while Taobao ranked last. According to our key driver analysis, the availability of value-for-money products is the key driver of customer loyalty; fit and quality are also important. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: April 2023 Monthly Consumer Update: US, UK and ChinaWeekly US and UK Store Openings and Closures Tracker 2023, Week 37: Wilko Again Drives UK ClosuresDay Three at NRF 2024: Retail’s Big Show—Lessons from Macy’s, Shein, Temu and MoreMarket Navigator: US CPG—Significant Growth Opportunities Amid a Dynamic Landscape