Countdown to Groceryshop 2019: Innovator Spotlight Profiles — SuperUp
- The Coresight Research team will be attending and participating in the Groceryshop 2019 conference, which runs September 15-18 in Las Vegas. The conference is expected to bring together over 3,000 attendees and more than 200 speakers.
- We’ll be talking about the transformation of the retail industry, shifts in consumer behavior and innovations that are helping retailers keep up with fast-changing consumer expectations.
- On September 15, Coresight Research CEO and Founder Deborah Weinswig will emcee the Emerging Technology Spotlight session in which 20 innovative, early-stage technology companies (pre-Series A) will present solutions that solve major retail problems. The companies include: Adrich, Datasembly, ShopperMotion, Simporter, Oriient, Pick ‘n’ Watch, SuperUp, Tastry, Tiliter Technology, BrandChat, CoupDog, RetailAware, Shopperations, AGTools, Babylon, Gather AI, Leaf Logistics, Macondo Ventures, MeisterDish and Simplista.
In this report we profile SuperUp, a company that leverages artificial intelligence to provide mobile shopping solutions to retailers and brands.
This report is part of our 2019 Countdown to Groceryshop: Innovator Profiles series. To view the other reports in this series, click here.
The Coresight Research team will be attending and participating in the Groceryshop 2019 conference, which runs September 15-18 in Las Vegas.
The conference is expected to bring together over 3,000 attendees and more than 200 speakers. Discussion topics will include the transformation of the retail industry, including convenience stores, supermarkets and e-commerce, and changes in the production and distribution of CPGs across multiple retail verticals.
The event also covers the rapid shifts in how consumers discover, shop and buy — from the use of new technologies and business models to the latest shopper trends.
Emerging Technology Spotlight Session
This is the second year the Coresight Research team will support Groceryshop’s early-stage technology startup event: On September 15, Coresight Research CEO and Founder Deborah Weinswig will emcee the Emerging Technology Spotlight, which features 20 innovative technology companies presenting their solutions to solve major retail problems.
Groceryshop selected the participating startups based on their solutions, looking for companies that solve some of the most pressing challenges in grocery, e-commerce, food and CPG. All participating startups offer business-to-business (B2B) solutions. Over 130 companies applied to present at the event: From that group, we selected the 20 using a rigorous vetting process.
These are some of the selection criteria:
- Early-stage, defined as pre-series A funding.
- Relevant to the grocery and/or CPG industries.
- B2B solutions (not consumer-facing).
- Scalable (good growth prospects).
- Highly innovative (deep differentiation).
- Important (solving a major industry problem).
The companies span several countries, although most are based in the US:
- US: 14
- Canada: 2
- Israel: 2
- Australia: 1
- Spain: 1
We categorized the 20 companies into four buckets of retail disruption:
Data and Insights: Digital technology is creating new metrics and capabilities to glean insights and understand the best way to meet and exceed customer expectations.
Improved Shopping Experiences: Shoppers demand intuitive and more seamless grocery experiences, both online and in-store. Grocery retailers face challenges in keeping their assortment up to date and in sync with fast-changing consumer demand.
Next Generation Marketing: With so many different touchpoints and channels to reach consumers, engagement has become more complex than ever. And, there are rapid shifts in how consumers discover, shop and buy. New marketing technologies help grocery retailers and CPG’s engage and acquire customers.
Operations and Supply Chain: Over the next few years, new omnichannel grocery offerings will likely go mainstream, giving consumers new experiences as well as more convenient delivery and pickup options. Simultaneously, technologies such as robotics, AI and IOT are changing how grocery items move from producer to store to consumer.
SuperUp at a Glance
Founded in 2015, SuperUp provides e-commerce marketing solutions focused on mobile shopping to enable grocers, beauty, fashion and mass retailers that have discovery and advertising tools to better engage consumers, capture data and monetize traffic.
Powered by artificial intelligence (AI), voice and shoppable content technologies, the company’s platform offers an omnichannel shopping experience with real-time personalized recommendations. SuperUp’s big data solution can be deployed on-premise or in any cloud with little disruption to existing infrastructure. SuperUp’s platform also provides real-time targeting capabilities to leverage retailers’ mobile traffic via search and personalized product suggestions.
What Problem Does SuperUp Solve?
Retailers want to provide a seamless omnichannel experience and deliver a cohesive experience for shoppers at every touchpoint. Retailers also need to know what consumers are looking for and shopping preferences to recommend products: SuperUp helps brands and retailers build apps that combine personalized shopping, video content and marketing.
Cofounder and CEO Roy Ittah was head of production at Amdocs, a software and services provider to communications and media companies, for 11 years.
Cofounder and CSO Adam Ittah comes from a sales and strategy background. Prior to founding SuperUp, he worked at Caliber Associates in New York.
Online shopping is driving retail growth and online sales are growing exponentially, but most actual purchases still take place in the store – and this is especially true of fast-moving consumer goods (FMCGs). According to Nielsen, on- and offline FMCG sales totaled more than $1.01 trillion at the end of August 2018, up 2.6% YoY. Although online accounted for 5% of total omnichannel sales, it drove 40% of sales growth, according to Nielsen.
In November 2018, SuperUp received $15 million in seed funding.