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Coresight Research x January Digital: A Year of Agility—What Post-ish Covid-19 Consumer Behavior Looks Like Right Now

What's Inside

After one of the most turbulent years in retail history, 2021 is poised to again be defined by rapid shifts in consumer behavior in the second half of the year.

In partnership with strategic consulting and media firm January Digital, we explore how US consumer habits and priorities are continuing to evolve, underscoring the need for agility in retail.

We leverage findings from a May 2021 proprietary survey of US consumers.

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Contents (Click to navigate)

What’s the Story?

Why It Matters

A Year of Agility—The Post-ish Covid-19 Consumer Now and Through 2021: In Detail

What Matters Most to the New Consumer: Three Areas Retailers Must Prioritize in 2021

What To Expect from Consumers in the Remainder of 2021

A Strategic Look at Agility: Upcoming Research

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