Deep Dive 19 minutes PremiumCasualization Drives Growth in the US Menswear Market Coresight Research July 25, 2019 Executive SummaryIn this report, we analyze the US men’s clothing market. Growth in the $88.8 billion US menswear market is being driven by demand for more casual apparel items. Reflecting this, suits are expected to be the slowest-growing of all menswear categories over the five years from 2018. Athletic menswear brands are taking market share from traditional menswear brands. The top three athletic brands, Nike, Adidas and Under Armour, gained a combined 2.0% market share over five years while traditional retailers Ralph Lauren and Levi’s lost a combined 1.7%. Demand for denim is growing and the category is expected to grow to $9.0 billion by 2023, to the benefit of both new and traditional players. Levi’s is overwhelmingly the top menswear denim brand, holding around one-quarter of the market in 2018. Premium activewear brands are trying to move into the “white space” in a menswear market that remains underserved for high-quality performance brands focused on functionality, materials, quality and connecting with consumers. Younger streetwear enthusiasts spend five times more per month for streetwear over non-streetwear. Consumers value exclusivity, community and status. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Dollar Stores Thrive Amid Economic Concerns: US Consumer Survey Insights 2023, Week 46Consumers’ Appetite for In-Store Shopping Remains Resilient: China Consumer Survey InsightsNRF 2023 Insights Sharing WebinarThree Data Points We’re Watching This Week