Insight Report 7 minutes PremiumBrand Mashups: Limited-Edition Products a Lever To Support Consumer Demand in Tough Times Coresight Research April 30, 2020 What's InsideWhen brands collaborate with each other to launch new projects and products—known as brand mashups—synergies are created that effectively leverage the unique strengths of each brand. This is an effective means to drive shopper excitement. We present recent mashups—some of which are unlikely partnerships—that are generating consumer interest during the coronavirus crisis. These examples demonstrate how brands can implement the following strategies through mashups: Creating social media buzz Elevating brand status Targeting alternative consumers Accessing a gaming fan base For more examples of brand mashups, read our Insights from China report from September 2019, which highlights the major collaborations seen last year in China, including Skechers x Snickers and Lux x Sprite. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: April 2024 US Retail Sales Outlook: Projecting Low-Single-Digit Growth Amid Growing Disposable IncomeThe Future of AI in Retail: What Technology Could Make Possible by 2030US CPG Sales Tracker: Online CPG Growth Decelerates as Beauty E-Commerce Turns Negative AgainOracle Retail Cross Talk 2023: Retail Platform Is Extended Further, Gets Wheels from Uber Integration