Insight Report 7 minutes PremiumBrand Mashups: Limited-Edition Products a Lever To Support Consumer Demand in Tough Times Coresight Research April 30, 2020 What's InsideWhen brands collaborate with each other to launch new projects and products—known as brand mashups—synergies are created that effectively leverage the unique strengths of each brand. This is an effective means to drive shopper excitement. We present recent mashups—some of which are unlikely partnerships—that are generating consumer interest during the coronavirus crisis. These examples demonstrate how brands can implement the following strategies through mashups: Creating social media buzz Elevating brand status Targeting alternative consumers Accessing a gaming fan base For more examples of brand mashups, read our Insights from China report from September 2019, which highlights the major collaborations seen last year in China, including Skechers x Snickers and Lux x Sprite. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail 2024: 10 Trends in India RetailRetail Shrink and ORC: Spotlight on Shoplifting—Theft Rates and Responses in the US and the UKCES 2024 Day One: Elevance Health, Intel, L’Oréal and Walmart Drive Customer-Centric InnovationWeekly US and UK Store Openings and Closures Tracker 2023, Week 28: Christmas Tree Shops Drives US Closures