Event Coverage 12 minutes Premium

Brand Bharat Summit: Understanding Growth Opportunities in India’s Lower-Tier Markets

What's Inside

We present insights from the Brand Bharat Summit—a virtual event focusing on lower-tier cities and villages in India—held on January 27, 2022.

This report covers the following key topics for brands looking for growth opportunities in the Bharat market:

  • The importance of taking a regional-focused approach
  • The role of voice, video and vernacular in driving consumer engagement
  • The implications of the pandemic-led increase in digital adoption among consumers
  • Financial inclusion
  • Metaverse opportunities

For more on the India market, read our separate reports:

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