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Black Friday Advertisements: Previewing US Retailers’ Doorbusters


Amazon has started its Black Friday deals. Customers can save up to 30% on select games and puzzles, Lark & Ro winter essentials and Callista cotton sheet sets. The company offers 20% off its exclusive home essentials. Amazon is selling the HP ENVY printer for $89.99, Ultimate Ears BOOM 3 Portable Bluetooth Wireless Speakers for $129.99 and Aimores Professional Blenders for $74.99. Amazon had 25 pages including 798 items of women’s fashion early Black Friday deals on Wednesday November 14, 14 pages of men’s fashion, nine pages of beauty, four pages including 127 items of girls’ fashion and three pages including 80 items of boys’ fashion.

Best Buy

Best Buy will open at 5 pm on Thanksgiving Day. Doorbuster deals include an in-store only 43-inch 4K TV for $129.99. Best Buy will offer the Amazon 2nd generation Echo Dot for $19.99, 128G Wi-Fi iPad Mini 4s for $249.99 and Google Home Hubs for $99.99. A selection of premium electronics at discounted price for Black Friday are available online for purchase now. Customers can get Jaybird X3 Sport Wireless in-ear headphones for $59.99 online.

Best Buy Black Friday Advertisement
Source: Best Buy


Costco will close on November 22, but the company has special online one-day offers for November 22. Deals include $1,300 off an LG22 cubic foot refrigerator and $70 off a 32GB 9.7-inch iPad.

Costco stores will open at 9 am on November 23 and offer different promotions through November 26. The company will take $8 off whole boneless pork loin, $4 off Fresh Fryer boneless & skinless chicken breasts and $25 off USDA Prime Beef Loin. Costco will offer a bundle of 3 Google Home Minis for $69.99 and take $100 off the Dyson V8 vacuum.


CVS will remain open for regular hours on Thanksgiving Day. The company offers buy one get one free on select toys and M&M’s. Several Colgate products will be free with a CVS card and coupons. The 23andMe Genetic DNA Starter Kit is free after ExtraBucks Rewards. A selection of plush will be on promotion for 25% off. will offer free shipping on every order all season long and 30% off regular prices.

Five Below

Five Below will open from 6 pm on Thanksgiving Day till 1:00 am Friday and open again 7 am to 9 pm on Friday. Products such as Micro Remote Control Quadcopter, Infinite Wrap Pro Headset and Guitar Hero Live Game will be available at $5 as a part of special promotions only on Thursday and Friday. In addition, customers will find 7 oz giant Hershey’s kisses, buy one get one 50% off. The company also has a selection of goods on sale for the following weekend.


JCPenney will open at 2 pm on Thanksgiving Day and early shoppers can win coupons such as $500 off $500 or $100 off $100 or $10 off $10 at each location.

A selection of toys will be on sale for 50% off. Holiday décor including ornaments and trees will be available for 60% off. Customers will get a $25 off $25 coupon if they spend $100 on gift cards, in store only through November 24. JCPenney will sell a selection of Red Box women’s boots for $19.99 and sweaters from different brands for $9.99. In addition, the company will offer up to 80% off on fine jewelry.
Source: JCPenny


Kohl’s will open at 5 pm on Thanksgiving Day. November 19-23, for every $50 spent, the company will offer $15 Kohl’s Cash. Consumers can start shopping the sale at 12:01 am CT at and in store at 5 pm.

Doorbusters include a Samsung 58-inch 4k smart TV for $549.99, just $24 for an Amazon Echo Dot 3rd Generation and $399.99 for a Canon EOS Rebel T6 DSLR camera with $120 Kohl’s Cash. In apparel, Kohl’s will offer $14.99 tops from Simply Vera Vera Wang, $7.99 for licensed character shirts and $8.99 for Tek Gear Fleece.

In addition, the company will offer 60% off on a selection of baby clothing, 30% on several Lego products and a selection of toys for $17.99.


Macy’s will open from 5 pm on Thanksgiving Day to 2 am on Friday this year. Stores will re-open at 6 am and run doorbusters until 1 pm on Friday.

The company will offer in-store only doorbusters that are free after rebate including a Bella Slowcooker, a Martha Stewart 4-pack Glassware Set, select tote bags and fashion watches. Macy’s has several in-store only deals for the Bella Electric Skillet, Tools of the Trade soup pot etc. Levi’s, DKNY and Calvin Klein will be offered at 30-50% off on select styles.

Macy’s attached $10 and $20 off coupon on select in store items on the Black Friday Advertisement. In apparel, customers can purchase $199.99 designer suits from Michael Kors, Tommy Hilfiger etc. Juniors’ dresses and fine gauge sweaters will be available in store for only $9.99. With select mattress purchases, customers will get a free box spring. The company will also offer 65% off holiday ornaments and dinnerware. Free shipping is included for online purchase of $49 or more.

Old Navy

Old Navy will open at 3 pm on Thanksgiving Day.

From November 15 to 20, the company will offer 40% off and card-member-only discounts of 50% off entire purchase. November 16-20, customers will get jeans, sleep, outwear, tees and sweaters for 50% off. November 21-23, Old Navy will offer 50% off customers’ entire purchase and over 1,000 styles for $5 for all customers, both in-store and online. On Black Friday, the company will sell $1 socks in store only.
Source: Old Navy


Target will open at 5 pm on Thanksgiving Day and close at 1 am Friday. Stores will re-open at 7 am on Friday.

All TVs will be on sale and Target will sell Element 55-inch 4K Smart TVs for $199.99 in store on Thanksgiving Day. Other doorbusters include a Google Home Mini for $25, Amazon Echo Dot 3rd Generation for $24, Nintendo Switch Mario Kart 8 Deluxe for $299.99 and Powerbeats Wireless Neighborhood Collection for $89.99.

Various products come with gift card promotions. Customers will get a free $250 Target Gift Card towards the purchase of an iPhone XS or iPhone XS Max and a $300 Target Gift Card for a Samsung Galaxy Note 9. Both require qualified activation on selected carriers and deals are valid from 7 am Friday to Sunday. In addition, a selection of games and puzzles will be 50% off.


Walmart stores will open at 6 pm local time on Thanksgiving night. Online sales will start on Wednesday, November 21 at 10 pm EST.

The company will sell products such as the iPhone 6 for $99 on selected service providers and the new Sony PS4 1TB Slim Spider-Man bundle for $199. In addition, customers can purchase a 40-inch 1080p TV for $99 and a 65-inch 4K Smart TV for $398. Walmart also offers a selection of toys for a fixed price of $5, $10, $15 etc.

Walmart Black Friday Advertisement
Source: Walmart

Key Takeaways

Early Black Friday deals are available on Amazon now with more scheduled to arrive November 16-23 and Old Navy has Black Friday creep as well. New tech and electronics will be traffic drivers for e-commerce and brick-and-mortar companies, with big screen smart TVs, iPhones, Amazon and Google smart products available at multiple retailers. Many retailers will open their doors Thanksgiving evening, and open early Friday with doorbusters for early risers.