Company Earnings Update 2 minutesRegister for Free AccessBaidu (BIDU) 4Q16 Results: EPS Beats, Revenue Falls on Revamped Advertising Practices Coresight Research February 27, 2017 Executive Summary Baidu reported 4Q16 non-GAAP diluted EPS of ¥13.23, up 73.9% year over year, beating the consensus by 77.1%. Revenue was ¥18.21 billion, down 2.6% year over year and in line with consensus, as the company took measures to revamp its advertising practices to meet stringent requirements for vetting advertising customers. Baidu’s gross merchandise value (GMV) totaled ¥18.1 billion (US$2.6 billion) for 4Q16, an increase of 23% year over year. Mobile search monthly active users (MAU) and mobile maps MAUs for December 2016 were up 2% and 13% year over year, respectively. Management guides for 1Q17 revenue of ¥16.48–¥17.03 billion, an increase of 4.2%–7.6% year over year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Health Update and Consumers’ Increase in Activity: US Consumer Tracker 2023, Week 25The FTC Challenges Tapestry’s Acquisition of Capri: An Analysis of Market Impact and Consumer ChoiceNovember 2023 US Retail Sales: Electronics and Appliance Stores See Sales Growth AccelerateDigitally Native Vertical Brands in the US Beauty Market: Unique Brand Positioning and Expanded Partnerships Fuel Growth