7 minutes

Apparel Retailers and Brands Launch New Products and Services To Adapt to the Changing Retail Environment

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sunny Zheng, Analyst
Insight Report

What's Inside

With US consumers shopping online more now than prior to the Covid-19 pandemic, brands and retailers have had to deepen their digital capabilities to adapt to the growth of e-commerce. We explore how the apparel sector is remaining competitive in the fast-changing retail environment by launching new products and services to drive sales during and post crisis.

This report presents our insights across the following key topics:

  • Consumer demand for convenience and the widespread adoption of curbside pickup
  • The transformation of the shopping experience through virtual services—including online consultations and virtual try-on
  • The comfort trend—selected brands’ efforts to align with consumers’ desire for comfortable apparel

 

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