Insight Report 7 minutes Premium

Apparel Retailers and Brands Launch New Products and Services To Adapt to the Changing Retail Environment

What's Inside

With US consumers shopping online more now than prior to the Covid-19 pandemic, brands and retailers have had to deepen their digital capabilities to adapt to the growth of e-commerce. We explore how the apparel sector is remaining competitive in the fast-changing retail environment by launching new products and services to drive sales during and post crisis.

This report presents our insights across the following key topics:

  • Consumer demand for convenience and the widespread adoption of curbside pickup
  • The transformation of the shopping experience through virtual services—including online consultations and virtual try-on
  • The comfort trend—selected brands’ efforts to align with consumers’ desire for comfortable apparel


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