Insight ReportAmazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping Experience Aditya Kaushik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 29, 2024 Reasons to ReadAmazon’s Prime Day took place on July 16–17, 2024, in the US and many other countries. How popular was the sales event, and what did shoppers buy? Dive into our US consumer survey data to discover the answers. Data in this research report are proprietary US consumer survey findings on: Expectations to browse/spend on Prime Day promotions versus actual behavior Spending levels relative to Prime Day 2023 Product categories that Prime Day shoppers purchased Whether Prime Day shoppers bought travel-related or back-to-school products Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years Amazon Apparel US Consumer Survey 2024—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals and holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store OpeningsInnovator Profile: Chimeable—Generating Authentic Reviews and Scaling User Videos Through Social Media SyndicationA Guide to NRF 2026 Retail’s Big Show: The Next Now—Key Insights Shaping the Future of RetailAI Playbook: Content & Cocktails at NRF 2026 Event—Moving Forward in Deploying AI
