Insight Report 9 minutes PremiumAmazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping Experience Aditya Kaushik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 29, 2024 What's InsideAmazon’s Prime Day took place on July 16–17, 2024, in the US and many other countries. How popular was the sales event, and what did shoppers buy? Dive into our US consumer survey data to discover the answers. Data in this research report are proprietary US consumer survey findings on: Expectations to browse/spend on Prime Day promotions versus actual behavior Spending levels relative to Prime Day 2023 Product categories that Prime Day shoppers purchased Whether Prime Day shoppers bought travel-related or back-to-school products Other relevant research: More Coresight Research coverage of Amazon’s Prime Day, including from past years Amazon Apparel US Consumer Survey 2024—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. All our reports on shopping festivals and holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail-Tech Landscape: Generative AI Infrastructure2023 US Tax Tracker #4: Post-Tax-Day Wrap-Up—IRS Issues $237 Billion in Refunds, Coresight Research Survey Reveals Consumers’ Plans for Tax RefundsJanuary 2023 US Retail Traffic and In-Store Metrics: Traffic Growth Strengthens to 14%US Store Tracker Extra, November 2024: American Freight and Big Lots Bankruptcies Push Total Closed Retail Space to 116 Million Square Feet
