Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth

What's Inside

Alibaba’s 2022 11.11 Global Shopping Festival (also known as Singles’ Day) festivities include several initiatives to increase engagement and raise awareness about its 11.11 offerings. This report covers several of these initiatives, including the 11.11 Media Briefing and a livestream event held at Woodbury Commons.

Data in this report include:

• Early viewership estimation for Tmall Global’s 11.11 pop-up studio livestream at Woodbury Commons
• Alibaba’s forecasts for merchant and consumer participation for Singles’ Day 2022
• The size of China’s supplement and pet markets

Companies mentioned in this report include: Alibaba, Coach, L’Oréal, NIKE, Mars Wrigley and Procter & Gamble

Other relevant research:

• One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty
• One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11
• Click here to read more about Singles’ Day 2022 as we countdown to the event, as well as Coresight Research’s coverage of past Singles’ Day events

Read our company profile for Alibaba