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Alibaba (BABA) Steps Up Global Expansion Strategy by Raising its Stake in Lazada

Executive Summary

  • Alibaba announced that it will pay almost $1 billion to increase its stake in leading Southeast Asia e-commerce platform Lazada to 83% from 51%.
  • We view the investment as an inevitable move to reinforce the group’s global expansion strategy and believe it fits well with Alibaba’s phased-in acquisition approach.
  • We expect Alibaba to continue to generate synergies by integrating Lazada into its international retail commerce ecosystem and further expand its global market share.

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