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4Q2017 Recap and Holiday Homestretch (Planalytics)

Coresight Research

Key Points


  • Favorable Macro Backdrop
  • Performance to Date Bodes Well for Holiday Spending Overall
  • We Remain Optimistic About Our Holiday Sales Forecast of 3%–4% Growth
  • Black Friday Online Sales Set a Record, Driven by Mobile
  • Cyber Monday Remains the Biggest Online Shopping Day in the US
  • Thanksgiving–Black Friday Store Traffic Declined Modestly but Showed Improvement over Recent Years
  • More Shoppers than Expected Kicked Off the Holiday Season
  • Comments from Retailers on Black Friday Results

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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