4Q2017 Recap and Holiday Homestretch (Planalytics)

Key Points

AGENDA

• Favorable Macro Backdrop
• Performance to Date Bodes Well for Holiday Spending Overall
• We Remain Optimistic About Our Holiday Sales Forecast of 3%–4% Growth
• Black Friday Online Sales Set a Record, Driven by Mobile
• Cyber Monday Remains the Biggest Online Shopping Day in the US
• Thanksgiving–Black Friday Store Traffic Declined Modestly but Showed Improvement over Recent Years
• More Shoppers than Expected Kicked Off the Holiday Season
• Comments from Retailers on Black Friday Results

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.