10 Retail Trends for 2019: Get Ready for Retail Reinvention

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Key Points

We expect 2019 will not be the year of retail apocalypse or even decline. Instead, it will be a year of reinvention — for the retail sector as a whole and for physical stores in particular.

Here are our 10 trends for 2019:

  • Cities will see more spectacular retail from a new generation of flagship stores.
  • “Fast Retail” will be marked by shorter leases, more shared spaces and more short-term stores.
  • Western retailers will borrow from “New Retail” with data-driven online-to-offline ventures.
  • Technology will continue to strip friction from brick-and-mortar retail.
  • Artificial Intelligence will become retailers’ go-to technology.
  • Startup partnerships will fuel new product development, digital improvements and operational efficiencies.
  • Supply chains will become more responsive, and switch from lines to loops.
  • More consumers will seek out environmentally and socially engaged brands.
  • Shoppers will increasingly expect “Smart Retail” interactions.
  • Consumers will look for more inclusive offerings, impacting the apparel and luxury markets.

Get ready for better stores and better retailing. We expect 2019 to be a year of reinvention — and not just for the retail sector as a whole, but for physical stores in particular. As we outline over the following pages, we anticipate that the year will be marked by spectacular retail, fast retail and smart retail.

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