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US 2016 HOLIDAY HOMESTRETCH: Performance to Date Bodes Well for Holiday

•Retailers promoted holiday deals earlier and
at a greater extent than last year
• Amazon, Walmart, Best Buy and Target rolled
out early-bird online specials on November 1
• Retailers expanded their mobile messaging two
weeks before Thanksgiving
The days leading up to Thanksgiving
captured more holiday sales than last year
• Wednesday before Thanksgiving: Sales
increased by 10.4% year over year, according to
First Data
• E-commerce traffic was up 15% the weekend
before Thanksgiving, according to Verizon