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H&M (STO: HM-B) 4Q17 Sales Update: Constant Currency Sales Decline 2%

Executive Summary

  • H&M reported that total sales decreased by 2% year over year in local currencies in 4Q17, the period from September 1 to November 30, 2017.
  • The company did not provide a new store growth percentage figure, unlike in previous trading update releases.
  • Management stated that sales development in 4Q17 was significantly below expectations. Sales were negatively impacted by reduced footfall in brick-and-mortar stores and imbalances in parts of the H&M merchandise assortment composition.

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