Analyst Corner: What We Learnt from Our Ninth Annual Amazon Apparel US Consumer Survey, with Aditya Kaushik
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Analyst Corner: What We Learnt from Our Ninth Annual Amazon Apparel US Consumer Survey, with Aditya Kaushik

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Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Analyst Corner

Reasons to Read

Each Analyst Corner features highlights and insights from the respective week’s “Report of the Week”—our featured must-read research report. This week, our featured report was Amazon Apparel US Consumer Survey 2026: Growth Opportunities in Value, AI and Omnichannel Retail

Now in its ninth year, the annual Amazon Apparel US Consumer Survey from Coresight Research tracks evolving consumer behaviors on Amazon.com across the US apparel and footwear category. This year, we draw insights from 2,006 online shoppers and our nine-year proprietary data set, offering a comprehensive, compelling view of Amazon’s dominance in fashion e-commerce and the key factors driving its growth in 2026 and beyond.

Other relevant research:

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