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Consumer Shopping Insights for Holiday 2018: Solid Demand Set to Take Per-Shopper Spend Above $1,000

Consumers in the US are set to spend an average of $1,007 this holiday shopping season, or 4.1% more than they planned to spend last year, according to the National Retail Federation’s (NRF’s) annual holiday spending survey, conducted by Prosper Insights & Analytics. We parsed the data and discovered a few gems that can help retailers and brands as they plan for this holiday: