2,078 results found

Coronavirus Insights: China Embraces Signs of Recovery

Since the coronavirus broke out in Wuhan in January, China has implemented unprecedented measures to control the spread of the virus. The nationwide lockdown looks to have been a success—we discuss signs that indicate the country is now on the road to recovery. We consider the implications for brands, as well as what the “new normal” might look like for China’s residents and businesses as the nation looks to move on from the coronavirus.

East-to-West Learnings: How Grocery Retailers in China Have Addressed Labor Shortages During the Coronavirus Crisis

We look at the labor imbalance in China that has been caused by the coronavirus pandemic and how supermarket chains and grocery retailers are responding by launching co-employment initiatives with restaurant chains. We consider how retailers in the US could learn from China’s new employment models as the coronavirus situation worsens in the West.

Esports: How Brands Can Leverage Gaming To Reach Targeted Audiences

The esports industry is seeing a growing number of viewers, particularly with the impact of the ongoing coronavirus outbreak meaning that people are spending more time at home on their devices. We discuss how brands and retailers can leverage the rising popularity of competitive video gaming to sell and market their products, particularly in China and the US.

Insights from China: How Brands Can Leverage Chinese Quora-Like Platform Zhihu

China’s Zhihu is a Quora-like online forum that has grown to attract 220 million users, most of whom are well educated, have higher-than-average incomes and live mostly in tier-1 and tier-2 cities. The social platform offers opportunities for brands to interact with consumers and build brand awareness: Companies such as Amazon have started to utilize Zhihu’s enhanced features, which include livestreaming.