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Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

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Market Overview: E-Commerce Platforms–Mixed Impact from Coronavirus, but Innovation Continues To Support Gains

In this Market Overview, we explore the current retail e-commerce market and its future outlook, with a focus on China and the US. We consider the competitive landscape and the impact of the ongoing coronavirus pandemic. This report also discusses a number of key themes in the market, including new physical store formats, social commerce and private labels.

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New Retail Briefing: Shanghai Fashion Week Livestreams Shows Online amid Coronavirus Outbreak

The coronavirus pandemic has caused many events around the world to be canceled or postponed, but Shanghai Fashion Week instead moved online, partnering with Tmall to livestream its shows. We discuss this move among other recent developments in China as the nation recovers from the coronavirus, including a move by food-delivery platform Meituan to boost sales by expanding its services.

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Combined with 5G, the Internet of Things Offers New Opportunities To Enhance Operations and Experiences in Retail

The Internet of Things (IoT) is a transformative technology that may see a boom of applications in the retail industry. We discuss its potential benefits, particularly when combined with 5G connectivity. We consider how brands and retailers have begun to leverage 5G-powered IoT solutions in logistics operations as well as to enhance consumer experiences in physical retail.

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Market Overview: Luxury—Taking a Back Seat to the Global Pandemic

In this market overview, we explore the personal luxury goods market landscape and consider the top 20 companies and top 15 brands in the global market by revenue. We discuss the impact of the ongoing coronavirus pandemic on both supply and demand in the luxury industry, as well as considering the importance of China’s luxury shoppers in today’s environment.

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Coronavirus Insights: US vs. China Store Shutdown and Reopening Timeline—Where Is the US Now?

We outline our expectations for brick-and-mortar retail in the US amidst the coronavirus outbreak by comparing key milestone in the country’s coronavirus timeline to the experience of China, which is seemingly recovering from the pandemic. Exploring the timelines of both nations, we consider store closures by week, store reopenings and mall shutdowns/reopenings.

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