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Insights from China: How Brands Can Leverage Chinese Quora-Like Platform Zhihu

China’s Zhihu is a Quora-like online forum that has grown to attract 220 million users, most of whom are well educated, have higher-than-average incomes and live mostly in tier-1 and tier-2 cities. The social platform offers opportunities for brands to interact with consumers and build brand awareness: Companies such as Amazon have started to utilize Zhihu’s enhanced features, which include livestreaming.

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Coronavirus Briefing: China’s PMI Slumps as Disruption Continues in Supply Chain; International Demand Could Be the Next Challenge

The effects of the coronavirus outbreak on retail are being felt across the globe. With supply-chain disruption continuing, China’s PMI has slumped, with factory activity falling to an all-time low in February 2020. We consider the impact of the virus to China’s exports market going into the second quarter of the year.

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Coronavirus Briefing: Four Coronavirus-Driven Digital Trends and Their Post-Outbreak Prospects

Online services of all sorts have boomed in China since the coronavirus outbreak, compounded by delays to official back-to-work (and back-to-school) dates after the long Chinese New Year holidays, quarantines and the avoidance of public places (even work) by most consumers. Will the digital shopping trend continue once the outbreak is over?

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New Retail Models in E-Commerce: Opportunities To Accelerate Growth

As part of our series exploring new models of retailing across different sectors and channels, we focus on the innovative strategies being implemented by major e-commerce players in China and the US, including Alibaba and JD.com. We discuss how online platforms are using technologies to improve the shopping experience, implementing extended features such as dropshipping and alternative payment options, helping brands to adopt consumer-to-manufacturer business models and launching creative initiatives to extend their reach to customers.

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International Women’s Day Preview: In China, It’s Another Shopping Festival

March 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce.

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Coronavirus Briefing: Four Positive Takeaways from the Outbreak for Retailers in China

As the coronavirus outbreak continues, we consider the positive takeaways for retailers in China. We discuss the effects of the current consumer preference for e-commerce over brick-and-mortar shopping, in both grocery and nonsectors sectors; the marketing opportunities provided by Chinese super app WeChat; and the increasing consumer focus on health and wellness.

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