Question of the Week | November 23, 2020 Free Report What Key Strategies Did New Entrants Adopt for Singles’ Day 2020?QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020? Read More
Analyst Corner | November 22, 2020 Register for Free Access Weinswig’s Weekly: Holiday 2020—Let the Shopping Begin! (Actually, It Already Has)This week’s note “From the Desk of Deborah Weinswig” discusses retailer and consumer creativity for the holiday shopping season. Read More
Insight Report | November 20, 2020 Premium Singles’ Day 2020: Analyzing New Retail StrategiesStarted as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. We discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: offline experiential events, such as pop-up shops; 3D virtual showrooms; and online coupons. Read More
Insight Report | November 19, 2020 Premium Singles’ Day 2020: Analyzing New EntrantsAs part of our coverage of Singles’ Day 2020, we explore new entrants on Alibaba’s Tmall platform and their approach to leveraging the shopping festival for China market entry or expansion. We cover entrants from different sectors, including apparel, beauty, home furnishing and luxury. Read More
Insight Report | November 19, 2020 Premium Singles’ Day 2020: Alibaba and JD.com Record $115 Billion in SalesAs the world’s largest online global shopping festival, Singles’ Day presents an exciting sales opportunity for brands and retailers. We discuss the Singles’ Day sales performance of China’s leading e-commerce players, including a comparison of Alibaba and JD.com. We highlight key themes from this year’s festival and consumer shopping patterns. Read More
Deep Dive | November 18, 2020 Premium Singles’ Day 2020: Analyzing Merchants’ Marketing CampaignsAs part of our coverage of Singles’ Day 2020, we review the marketing campaigns that various brands and retailers launched on Alibaba’s Tmall platform to encourage consumer spending during the shopping festival. We focus on three themes: financial incentives, community building and livestream/influencer marketing. Read More
Event Coverage | November 18, 2020 Register for Free Access Singles’ Day 2020: Highlights from Alibaba’s Observing China ForumContinuing our coverage of Singles’ Day 2020 in China, we present highlights from Alibaba’s Observing China Forum, which focused on changing consumer demand and the acceleration of digitalization against the backdrop of the Covid-19 pandemic. Read More
Insight Report | November 17, 2020 Premium Key Festivals and Holidays for Promotional Campaigns in China in 2021: CalendarChina sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns. Use our “cut-out-and-keep” calendar as your guide to 2021. Read More
Insight Report | November 17, 2020 Premium Singles’ Day 2020: Analyzing New ProductsSingles’ Day presents an opportunity for new product launches, to help brands drive consumer excitement and boost sales. We discuss some of the new product strategies that brands employed on Alibaba’s Tmall during this year’s 11.11 shopping festival, and present learnings that can be applied to the China market and shopping festivals in particular, as well as to year-round sales strategies. Read More
Insight Report | November 17, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on SustainabilityHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Concluding our Brand Journeys to Singles’ Day 2020 series, we profile footwear company Allbirds. In this free report, we discuss how Allbirds leveraged Singles’ Day to build brand awareness in China and promote its messaging on sustainability, rather than offering discounts during this year’s festival. Read More
Analyst Corner | November 15, 2020 Register for Free Access Weinswig’s Weekly: Online Grocery—The Choices Facing US RetailersThis week’s note “From the Desk of Deborah Weinswig” discusses the options facing US retailers as online grocery shopping becomes the permanent choice for many more consumers. Read More
Insight Report | November 13, 2020 Premium Singles’ Day 2020: Making an Impact Around the WorldCoresight Research visited physical stores and e-commerce websites to gauge the adoption of Singles’ Day by retailers globally and to gather examples of 11.11 deals—including in Europe, India, Southeast Asia and the US. Read More
Flash Report | November 12, 2020 Register for Free Access Singles’ Day 2020: Another Strong Double 11 Festival Supports China’s Retail BouncebackFollowing a solid first round of sales, Alibaba’s Singles’ Day Festival 2020 held its second sale period on the typical November 11 for 24 hours. In this report, we present early sales results and new technologies adopted during the shopping spree. Read More
| November 11, 2020 Free Report Three Things You Need To Know: Market Outlook—Understanding China’s $5 Trillion Retail SectorWe present Three Things You Need To Know on Market Outlook—Understanding China’s $5 Trillion Retail Sector. Read More
Insight Report | November 11, 2020 Premium 5G Wireless: Arrival of the Tech and Its Implications for Retail and ConsumersThe major components of 5G wireless—infrastructure, coverage and handsets—are now largely in place across the world. We explore the arrival of 5G technology, covering the benefits that it offers retailers and consumers, recent developments in the 5G space and the availability of 5G globally. We discuss the implications of this technology for the retail industry. Read More
