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New Retail in China: Tencent Pilots Centralized Portal for WeChat Mini Programs

What's Inside

In our New Retail in China series (formerly New Retail Briefing), we review the latest trends in New Retail, with a focus on major digital platforms and multichannel retail companies in China. We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include Tencent’s launch of a centralized portal for brands and retailers’ WeChat mini programs. We also discuss the IPO prospectus filing from JD Logistics and the opening of a Tmall Luxury Pavillion store by Italian high-end shoe brand Santoni.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail in China series, which discusses Gucci’s launch of a flagship store on Tmall Luxury Pavilion and China’s growing domestic duty-free market, including the opening of’s first duty-free store, in Hainan province.

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