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Chinese New Year Review: Retail Sales See Impressive Year-Over-Year Growth Against Weak 2020

What's Inside

The Chinese government encouraged people to stay put for the recent Chinese New Year festival, impacting more than 100 million people who would typically return home for the holiday each year. We discuss retail sales over the holiday, including the impact of people not returning home on consumer spending. We cover the following key points:

  • Retail sales in China over Chinese New Year
  • Consumer spending this year—including the impact of changed travel behaviors
  • Duty-free shopping as a developing feature of holiday spending in China

Click here to read our report on strategies for international brands to capitalize on Chinese New Year.

Click here to read our Monthly Consumer Update for China, the UK and the US.

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