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Retail Media: (Almost) Everything We Heard at Shoptalk Europe 2024

Dive into the world of retail media with our insights from Shoptalk Europe 2024. Discover the retailer perspective, the brand perspective, new in-store opportunities and more! Executives from Amazon, Kraft Heinz, PepsiCo, Walmart and other leading retail companies offer their take on the retail media landscape and strategies in Europe.

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The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPG

Ad buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Coresight Research and NIQ explore shortfalls and opportunities in the retail media market, including personalized promotions, from a CPG brand advertiser’s perspective, and discuss their implications for retailers, based on proprietary Coresight Research survey data.

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Retail-Tech Landscape: Retail Media

Retail media is a key advertising channel, providing retailers with a new revenue stream and marketers with a valuable opportunity to reach consumers. We highlight key industry trends in retail media and present selected companies globally whose technology solutions are helping retailers to build and optimize their retail media capabilities.

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