We present Three Things You Need To Know on Coronavirus Insights: US Survey Update— Many Shoppers Fear Longer-Term Impacts, Threatening the Holiday Season. Find the full report here.

Reasons to Read

Key opinion leaders (KOLs) and key opinion consumers (KOCs) are social media influencers whose product reviews can drive sales in particular sectors by mobilizing consumer spending.

We discuss how brand and retailers can tap into the China market by leveraging influencers as a marketing strategy. In doing so, we consider the following content:

  • The rise of KOCs
  • Livestreaming as a booming trend
  • China’s diverse social media landscape
  • Accessing the lifetime value of customers
  • The popularity of KOLs, particularly in the beauty sector
  • Implications for brands
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Reasons to Read

We look at the European apparel retail sector, with a focus on France, Germany and the UK. This report covers the following key content:

  • Apparel sales
  • Online pure plays and discounters bucking the doom-and-gloom trend
  • Value retailers expanding their reach and footprint
  • Online pure plays’ upward growth trajectory—and consideration of fulfillment and marketing costs
  • Multibrand e-commerce players’ moves in the sportswear space and efforts in sustainability

The major retailers highlighted in this report include Amazon, ASOS, Boohoo Group, H&M, Primark, T.K. Maxx and Zalando.

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Reasons to Read

This report provides select findings from Coresight Research’s April 8 survey of US consumers on the coronavirus crisis, and provides an update to prior weeks’ survey reports. We asked respondents about the impact of the pandemic on their behaviors and their expectations.

This report is available for free and can be accessed by registering for a free account. Selected findings in this report include:

  • Whether consumers are increasing or decreasing their purchases; whether they expect to retain changed spending behaviors for a long time; and, their expectations on the length of the coronavirus crisis.
  • The proportion of consumers that are extremely concerned about the COVID-19 outbreak, trended week to week.
  • The impact, or expected impact, on respondents’ jobs.

Our full report is available to premium subscribers and provides additional survey findings including:

  • How concerned US consumers are about the coronavirus outbreak, what they are worried about, and how long they think the severe impacts of the outbreak will last.
  • Whether shoppers are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
  • Newly asked this week—When respondents expect their spending levels will return to normal.
  • Whether consumers are making more purchases online during the coronavirus outbreak and, if so, which categories.
  • Respondents’ concerns about jobs and incomes.
  • What proportion of US consumers are now avoiding public places or travel, and what kind of places they are avoiding.
  • Whether respondents expect to retain changed behaviors even after the COVID-19 outbreak ends and, if so, which.

Our latest research provides an update to our previous reports, which were based on surveys undertaken on April 1March 25 and March 17–18. We provide week-over-week comparisons for many metrics.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak which can be accessed here.

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Reasons to Read

Coresight Research’s April 8 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis. We provide trended findings using results from previous weekly surveys. Among the subjects we surveyed consumers on are:

  • How concerned they are about the coronavirus outbreak, what they are worried about, and how long they think the severe impacts of the outbreak will last.
  • Whether they are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
  • Newly asked this week—when respondents expect to revert to prior spending levels.
  • Whether they are making more purchases online during the coronavirus outbreak and, if so, which categories.
  • Their concerns about job and income prospects.
  • Whether they are avoiding public spaces or travel and the types of places there are avoiding.
  • Whether they expect to retain changed behaviors even after the COVID-19 outbreak ends and, if so, which.

The findings provide an update to our previous reports, which were based on surveys undertaken on April 1, March 25 and March 17–18. We provide week-over-week comparisons for most metrics.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.

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QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media?

Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories.

Reasons to Read

In each report in the Weinswig’s Weekly series, Coresight Research CEO and Founder Deborah Weinswig reflects on a topical theme in retail. This week’s note “From the Desk of Deborah Weinswig” looks at how US retailers are hunkering down to survive a recession.

Each report also includes recent retail and technology headlines from Asia, Europe, Latin America and the US.

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Reasons to Read

Our Weekly US and UK Store Openings and Closures Tracker reports on store closures, openings and bankruptcies. We cover:

  • What is happening in retail in the US and UK this week
  • Year-to-date 2020 major US and UK store openings and closures
  • 2020 major US retail bankruptcies
  • New non-store-closure news

This week, there are highlights from Dean & DeLuca and Walgreens in the US and Arcadia Group, Debenhams and Walgreens Boots Alliance in the UK.

Click here to view our full collection of Weekly US and UK Store Openings and Closures Trackers.

Complementing our weekly Tracker report, the new Coresight Research Retail Store Databank offers our premium subscribers access to openings and closures data from 2012 to 2020 year to date, filterable by sector and year. Click here to view.

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Reasons to Read

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Highlights from our March 2020 Retail Traffic report:

  • March saw a significant decline in US retail traffic amidst the coronavirus pandemic, heavily impacted by the shutdowns implemented from the middle of the month.
  • Apparel was hit badly as consumers reduced shopping for nonessential items.
  • A high proportion of retailers think that the pandemic will have an impact on their businesses for more than two years, and about 80% of retailers have, or plan to implement, new health and safety practices in stores—according to a survey by RetailNext.
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Reasons to Read

The coronavirus pandemic has had a global impact, and the retail industry has been hit hard. With many brands and retailers currently focusing on short-term survival, we look ahead to the opportunities that they could plan to leverage from the Singles’ Day shopping event on November 11, 2020.

We discuss why Singles’ Day should be a key calendar event for Western retailers in 2020, considering the following:

  • Mitigating the impact of the coronavirus
  • The size of the event compare to Prime Day, Black Friday and Cyber Monday in the US
  • Increased participation and product offerings in Singles’ Day over the years
  • The footprint expansion of the festival and room for growth

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.

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Reasons to Read

The April 2020 Monthly Fashion Trend Report shows what’s trending in fashion silhouettes and print based on consumer searches. The result is a report that shows which fashion trends are accelerating, which are steadily growing and which are on the decline.

This report looks at the newest trends for April 2020.

  • Square-neck dresses are a steady growth trend and have a timeless appeal.
  • Cropped cardigans are an accelerated growth trend based on social media buzz.

Read more about these trends in the April 2020 Monthly Fashion Trend Data Report here.

Read about the fashion trends from March 2020 here.

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Reasons to Read

The April 2020 Monthly Fashion Trend Data Report shows what’s trending in fashion silhouettes and print based on consumer searches. The result is a report that shows which fashion trends are accelerating, which are steadily growing and which are on the decline.

This report looks at the newest trends for April 2020.

  • Square-neck dresses are a steady growth trend and have a timeless appeal.
  • Cropped cardigans are an accelerated growth trend based on social media buzz.
  • Other fashion trends this month are the camel blazer, tie-dye sweater and tiered maxi dress.

Read more the square-neck dress and cropped cardigan trends in the April 2020 Monthly Fashion Trend Report here.

Read about the fashion trends from March 2020 here.

 

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Reasons to Read

The coronavirus outbreak has prompted nongrocery companies in the US to open pop-up stores, through which they can sell inventory to local consumers. There are examples of this phenomenon in the restaurant sector, as many US states have banned restaurant dining due to the pandemic. We discuss examples of recently launched grocery pop-up stores by restaurants and other companies in the US.

We also consider the future of the pop-up format in the grocery sector, as it offers many advantages to retailers beyond the scope of the coronavirus crisis.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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Reasons to Read

The second report in our East-to-West Learnings series looks at how grocery retailers in China have enhanced efficiency in the face of challenges caused by the coronavirus crisis. We discuss initiatives such as creating product bundles and collaborating with other industry players to meet consumer demand while minimizing the spread of the coronavirus.

We consider how grocery retailers in the US could learn from China’s efforts as the coronavirus situation worsens in the West.

Read about the new employment models that Chinese retailers adopted to address the labor imbalance caused by the coronavirus pandemic.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.

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Reasons to Read

Macy’s has seen a string of developments in the past week, with the latest being the departure of its CFO, effective May 31, 2020. This comes on the heels of a companywide furlough and the company’s delisting from the S&P 500 last week.

Macy’s began temporarily closing all of its stores from March 17 due to the impact of the coronavirus pandemic. It remains to be seen how long-term these closures will be and how deeply they will affect the retailer.

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