Insight Report 4 minutes PremiumJD.com’s 6.18 Shopping Festival: More than Just Discounts Coresight Research June 7, 2018 Executive Summary JD com first launched its annual 6.18 Shopping Festival in 2010. JD.com’s 6.18 event runs for 18 days beginning on June 1 through to June 18, as compared to rival Alibaba’s popular Singles’ Day held on November 11. This year on June 1 in the first hour alone, JD.com recorded ¥500 million ($78 million) in sales, an increase of 130% from last year. Several brands including Xiaomi, Nestlé and L’Oréal saw strong sales on the first day of 6.18, and total sales on June 1were up 80% year over year. This year, as part of its promotions in the lead up to the start of 6.18, JD.com switched the spotlight from discounts alone to showcase advances in its technology prowess. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Alarming Return Rates Require Loss-Minimization Solutions: Key Insights—Free InfographicUS Consumer Tracker: Consumers May Slowly Be Getting Out and About MoreUS Apparel and Beauty Spending Tracker, November 2023: Holiday Fuels Accelerated Clothing and Footwear SpendingShoptalk 2024 Day Two: A Triad of Trends—Personalization, Innovation and Collaboration