13% of US Shoppers Buy Apparel on Temu

It’s another indicator of the increased penetration of these cross-border e-commerce companies. Our US Consumer Survey Insights Databank shows a purchase rate of about 16% for Temu among e-commerce shoppers in the three months ended February 2024.

Readers can find our Amazon Apparel US Consumer Survey report here (check Figure 13 for the range of retailers shopped for clothing and footwear). They can also find more insights and data in two recent presentations on Temu and Shein:

• Retail Industry Analysis: What Can Retailers Learn from Shein and Temu?
• Industry Insights: Decoding Shein and Temu

And check out our Amazon Databank for an abundance of metrics on that retailer and marketplace.