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US Online Grocery Survey 2023: Insights into Shopper Behaviors, Quick Commerce and Meal Kits

$2,500.00

Published – June 2023

In our sixth annual US online grocery survey, Coresight Research delves into the purchasing patterns of online grocery shoppers, including their product choices, preferred retailers and fulfillment preferences. The consistency of many of our questions enables us to build up trend data from our first survey, which we ran in 2018.​

Proprietary survey data in this research report include:

  • The proportion of respondents who purchases groceries online in the 12 months before the survey for 2018–2023
  • The proportion of respondents who plan to purchase groceries online in the 12 months following the survey for 2018–2023
  • Retailers from which online grocery shoppers have purchased groceries from in the 12 months prior to the survey for 2021, 2022 and 2023
  • Categories purchased online by grocery shoppers over the year before the survey

Companies mentioned in this report includeAlbertsons, Amazon, HelloFresh, Instacart, Kroger, Target and Walmart

  • Introduction
  • Top Three Findings
  • Other Survey Findings in Detail
  • What We Think
  • Survey Methodology
  • Related Research

24-slide presentation-style PDF report

Companies mentioned in this report include: Albertsons (NYSE: ACI), Amazon (NasdaqGS: AMZN), HelloFresh (XTRA: HFG), Instacart/Maplebear (NasdaqGS: CART), Kroger (NYSE: KR), Target (NYSE: TGT) and Walmart (NYSE: WMT)

  1. Online Grocery Shoppers: Retailers from Which They Have Bought Groceries Online in the Past 12 Months (% of Respondents)
  2. All Respondents: Proportion That Had Bought Groceries Online in the Past 12 Months/Expect to Buy Groceries Online in the Next 12 Months, by State (% of Respondents)
  3. Online Grocery Shoppers: Whether They Mainly Used Delivery Services or Collection in the Past 12 Months, By Amount of Shopping Done Online (% of Respondents)
  4. All Respondents: Proportions That Had Bought Groceries Online in the Past 12 Months and Expect To Buy Groceries Online in the Next 12 Months (% of Respondents)
  5. Online Grocery Shoppers: Proportion of Total Grocery Shopping That Is Done Online (% of Respondents)
  6. All Respondents: Where They Have Purchased Groceries, Online or In-Store, in the Past 12 Months (% of Respondents; Ratio of In-Store Shoppers to Online Shoppers)
  7. Online Grocery Shoppers: Grocery Categories They Purchased Online in the Past 12 Months (% of Respondents)
  8. Online Grocery Shoppers: Leading Retailers from Which They Bought Groceries Online in the Past 12 Months, by Prime Membership (% of Respondents)
  9. Online Grocery Shoppers: Proportion That Had Bought Groceries Online from Amazon or Whole Foods Market in the Past 12 Months, by Prime Membership (% of Respondents)
  10. Amazon Grocery Shoppers: Amazon Services Used To Purchase Groceries in the Past 12 Months (% of Respondents)
  11. Online Grocery Shoppers: Whether They Mainly Used Delivery Services or collected Their Orders in the Past 12 Months (% of Respondents)
  12. Online Grocery Shoppers: Delivery/Collection Service They Had Used in the Past 12 Months (% of Respondents)
  13. Rapid-Delivery Users: Rapid Delivery Service They Had Used for Groceries in the Past 12 Months (% of Respondents)
  14. Meal-Kit Subscribers: Top Reasons for Using an Online Meal-Kit Subscription Service (% of Respondents)
  15. Meal-Kit Subscribers: Services Used in the Past 12 Months (% of Respondents)
  16. All Respondents: Proportion That Had Purchased Groceries Online in the Past 12 Months, by Age Group (% of Respondents)
  17. All Respondents: Proportion That Had Purchased Groceries Online in the Past 12 Months, by Household Income (% of Respondents)
  18. Respondents Who Expect to Buy Groceries Online: Reasons to Buy Groceries Online in the Next 12 Months (% of Respondents)
  19. Shoppers Who Do Not Expect to Buy Groceries Online: Reasons Why They Do Not Expect to Buy Groceries Online in the Next 12 Months (% of Respondents)