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Market Outlook: China Apparel and Footwear—Domestic Brands Gain Shares in a Slowing Retail Environment


Published – November 2022

Although China’s apparel and footwear market recovered strongly in 2021, we are now seeing softness and economic uncertainty with domestic brands faring better than global competitors.  

In this Market Outlook, we discuss the growth trajectory of China’s apparel and footwear market in a pandemic-impacted retail environment and explore the competitive landscape and key trends that are driving demand.


Market Scale and Opportunity

Market Factors 

Online Market

Competitive Landscape

Themes We Are Watching

Retail Innovators

What We Think

14-page PDF report