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Amazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose It

Our sixth annual survey of US clothing and footwear shoppers explores their preferences and habits on Amazon.com. How many consumers shop Amazon Fashion? What do apparel shoppers think of Amazon’s offerings? How does Amazon stack up against the competition in terms of shopper numbers? Learn the answers to these questions and more as we delve into emerging and multiyear trends. 

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US Consumer Tracker: Hints of a More Active Consumer

Certain behaviors may indicate that consumers are beginning to get more active—crucial early signs for retailers. This US Consumer Tracker also includes profiles of consumers who avoid continue to public places and those who buy nonfood products from Amazon, as well as our regular weekly metrics.

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