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AR VR – At an Inflection Point (RetailLoco)

• AR/VR applications are becoming more
commonplace, for example in virtual catalogs
and Pokémon Go
• Goggles such as Google Cardboard and $79
Google Daydream View put the price of AR
within reach
• One forecast calls for a $80 billion market in
2025, and VC funding is increasing rapidly
• AR has seen broad acceptance; will VR
overcome the “nerd factor”?

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