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Rethinking Product Sampling: Are Retailers and CPG Brands Doing It Right?

Product sampling is a common and effective way to raise awareness of newly launched products and prompt reconsideration of established brands. Leveraging proprietary survey data, we explore the challenges that retailers and CPG brands are facing, the pain points and benefits of product sampling and the future of the space. This free report is sponsored by Freeosk.

Food Insecurity in the US: Five Key Trends

The Covid-19 pandemic has led to a severe and widespread increase in food insecurity—a lack of consistent access to enough food to lead an active, healthy life—affecting vulnerable households. We explore the prevalence of food insecurity in the US, and key trends by region, race and benefits.

Singles’ Day 2021: New Entrants

As part of our coverage of Singles’ Day 2021, we look at new entrants in the festival, detailing which brands are participating for the first time, across apparel and footwear, beauty and jewelry categories.