Rethinking Product Sampling: Are Retailers and CPG Brands Doing It Right?

What's Inside

Product sampling is a common and effective way for retailers and CPG brands to raise awareness of newly launched products and prompt reconsideration of established brands. However, the Covid-19 pandemic disrupted normal operations and highlighted the shortcomings in standard sampling practices.

This report leverages findings from an August 2021 Coresight Research survey of 220 US retailers and CPG brands. We identify and explore key trends across the following topics:

• The benefits of product sampling, including in-store engagement and enhanced product discovery
• Key challenges of traditional and at-home sampling models
• The future of product sampling: digital sampling solutions

This free report is sponsored by Freeosk, a next-generation digital discovery and automated sampling company.

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