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Punchh: A Personalized Marketing Platform for the Restaurant Industry

Historically, owners of large restaurant chains have had limited knowledge about their customers, which means they have often missed the opportunity to engage their most loyal customers to drive sales. In the past, when restaurant marketers launched campaigns, they could typically offer little assurance that those campaigns were effective,and restaurant operators often dedicated significant budgets to marketing without seeing a satisfactory return on their investment.

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Deep Dive: JD.com— A Differentiated E-Commerce Platform

Online retailer JD.com was founded by CEO Richard Liu in 2004, focusing on 3C—computers, communications and consumer—products, but has since evolved to become China’s largest e-commerce platform by revenue, boasting an extensive product offering, as well as best-in-class, in-house fulfillment capabilities.

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