Deep Dive 25 minutes Premium

US Online Grocery Update—Reviewing the Shifting Landscape

Executive Summary

  • The US grocery market is estimated to be worth around $1 trillion in 2017, but only around 2% of that will be spent online.
  • Amazon’s acquisition of Whole Foods could bring innovative new services that integrate these two companies’ online and offline offerings, which could accelerate growth in the US online grocery market.
  • Walmart and Kroger have been growing the number of stores offering grocery collection very rapidly.
  • At the same time, the brick-and-mortar US expansion of predominantly-offline German grocery discounters Aldi and Lidl could soften online grocery growth in those regions in the US where they establish a meaningful presence.


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