US Online Grocery Update—Reviewing the Shifting Landscape

Executive Summary

• The US grocery market is estimated to be worth around $1 trillion in 2017, but only around 2% of that will be spent online.
• Amazon’s acquisition of Whole Foods could bring innovative new services that integrate these two companies’ online and offline offerings, which could accelerate growth in the US online grocery market.
• Walmart and Kroger have been growing the number of stores offering grocery collection very rapidly.
• At the same time, the brick-and-mortar US expansion of predominantly-offline German grocery discounters Aldi and Lidl could soften online grocery growth in those regions in the US where they establish a meaningful presence.