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Market Outlook: Beauty and Personal Care in India—Unmasking from the Pandemic

In this Market Outlook, we explore the recovery of the Indian beauty and personal care industry in a pandemic-impacted retail environment. We analyze data on the sector’s size and present our estimates for growth in 2022. We outline the competitive landscape and consider the innovators that are enabling e-commerce expansion in beauty. This report also discusses a number of key themes in the market—including the boom in men’s grooming, inclusive beauty and data-driven personalization.

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