Innovator Research

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Deep Dive | February 3, 2022 Premium

Retail-Tech Landscape: Reality Technologies Enabling Brands and Retailers To Offer Immersive Shopping Experiences

Brands and retailers leverage immersive technologies including augmented reality (AR) and virtual reality (VR) to replicate physical shopping experiences and interactions in a digital environment or enhance their brick-and-mortar spaces. This Retail-Tech Landscape comprises selected startups globally that provide reality technology solutions.

Deep Dive | February 2, 2022 Free Report

Headless Commerce: Part 2—Addressing Profitability Issues for Mid-Size E-Commerce Players

Mid-size retailers must take steps to maximize profitability in their e-commerce business. Leveraging proprietary US survey data, we explore the levers of profitability in e-commerce, why brands and retailers should capitalize on artificial intelligence, machine learning and predictive analytics, and how CaaS (commerce-as-a-service) can help improve profitability. This free report is sponsored by Nogin.

Deep Dive | January 31, 2022 Free Report

AI-Powered Language: A New Era of Enhanced Customer Engagement

Leveraging proprietary survey data, we explore the use of advanced technologies in digital marketing—including AI-enabled solutions—to improve customer satisfaction and drive incremental value. This free report is sponsored by Persado.

Deep Dive | January 26, 2022 Free Report

Using Technology To Address Challenges in the Staffing of Hourly Frontline Workers in Retail and Hospitality

Leveraging proprietary survey data, we explore the challenges that service-industry employers face in setting schedules for hourly frontline workers, and we discuss their future priorities and plans for staffing platforms. This free report is sponsored by Workday.

Deep Dive | January 25, 2022 Free Report

2022 US E-Commerce Tech Trends

We present 10 key US e-commerce trends for 2022 and beyond, and discuss what each of these trends means for brands and retailers. This report is sponsored by headless-commerce platform provider fabric.

Deep Dive | January 16, 2022

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Six Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce Strategies

We debunk six myths about livestreaming e-commerce, presenting brands and retailers with critical insights into optimizing their digital transformation strategies to win in the US live-shopping space.

Deep Dive | January 13, 2022 Premium

Retail Innovators: High-Tech Enablers in the Global Luxury Ecosystem

As part of our Retail Innovators series, we examine how five companies are disrupting the global luxury market—namely, Bolt Threads, Cosmose, Entrupy, Everledger and Savitude.

Deep Dive | December 15, 2021 Premium

Retail-Tech Landscape: Social Commerce

Social media has become an important medium for brands and retailers to promote, market and sell products. This Retail-Tech Landscape presents selected startups globally whose technology solutions support brands and retailers in operating social commerce models, covering social networking, reselling, group buying, video commerce and livestreaming, and social payments integration.

Deep Dive | December 6, 2021 Free Report

Pathway to Agility in Merchandising: Three Actions That Retailers Must Take in 2022

Retailers face an uphill task of adapting to the new shopper’s changed preferences and shopping habits in the post-Covid era. Leveraging proprietary survey data, we explore the importance of agility in merchandising and present three key actions that retailers must take in 2022 to achieve effective merchandising execution. This free report is sponsored by One Door.

Deep Dive | November 30, 2021 Premium

Retail-Tech Landscape: Mass Customization

Mass customization allows brands and retailers to offer certain made-to-order features of a product—allowing them to be more customer-centric to differentiate their offerings while still keeping costs closer to that of mass-produced products. This Retail-Tech Landscape comprises selected startups globally whose technology solutions support retailers in implementing mass customization, covering 3D printing, visualization and scanning, and more.

Deep Dive | November 22, 2021 Free Report

Rethinking Product Sampling: Are Retailers and CPG Brands Doing It Right?

Product sampling is a common and effective way to raise awareness of newly launched products and prompt reconsideration of established brands. Leveraging proprietary survey data, we explore the challenges that retailers and CPG brands are facing, the pain points and benefits of product sampling and the future of the space. This free report is sponsored by Freeosk.

Deep Dive | November 16, 2021 Free Report

Unpacking Holiday Gifting: Shoppers’ Plans and Retail Opportunities

E-commerce is playing an increasingly important role in gift shopping. We present survey analysis and insights into holiday shoppers’ plans for buying gifts, as well as shoppers’ pain points in digital gift purchasing. This free report is sponsored by GiftNow.

Insight Report | November 1, 2021 Free Report

Nexite’s Connected Merchandise Platform Helps Factory 54 Optimize Partner-Brand Stores: A Case Study

We present a case study of how international retail fashion chain Factory 54 is resolving in-store merchandising challenges and optimizing store operations for its partner brands by partnering with technology solutions provider Nexite.

Insight Report | October 27, 2021

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Not Your Regular Mall-Based Stores: Part Three—Solving for Online Fulfillment Challenges

Although multichannel fulfillment services are attractive to customers, there are many challenges for retailers in offering these options. Leveraging proprietary survey findings, Coresight Research and Fillogic explore these challenges and identify how third-party logistics providers support retailers in successfully implementing and realizing the full benefits of mall-based fulfillment services.

Innovator Profile | October 26, 2021

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Innovator Profile: CommentSold Powers Livestream Shopping for SMBs

As part of our Innovator Profile series, we profile CommentSold, a cloud-based software-as-a-service (SaaS) platform that enables small and medium-sized retail businesses (SMBs) to implement live social selling across multiple shopping platforms.