Deep Dive 9 minutes PremiumSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 What's InsideThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: E-Commerce Outlook: European Apparel and Footwear—Poised for Growth in 2023 and BeyondRetail-Tech Landscape: Generative AI InfrastructureInnovator Matrix: Workforce ManagementA Guide to NRF 2024: Retail’s Big Show—Looking Ahead to Insights and Perspectives on Six Critical Topics in Retail
