Deep Dive 11 minutes PremiumPrivate Label To Drive Disruption in CPG Coresight Research October 8, 2019 Executive SummaryPrivate-label products are a major disruptor in the US consumer packaged goods (CPG) category. In this report, we outline the scale of private labels in US CPG, discuss why retailers are moving into private labels and how CPG brands can respond to the challenge. US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of CPG product categories. Target and Kroger have recently launched new CPG brands. Retailers’ shopper data gives them an advantage in better understanding what consumers want, so they can launch private-label products to match. CPG brand owners are fighting back by adding direct-to-consumer channels and boosting R&D spend for product differentiation. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: CES 2024: Pre-Conference Insights on AI, Health, Inclusivity and Sustainability—A Powerhouse Quartet of InnovationShoptalk Europe 2023 Day Two: Exploring the Roles of Web3 in the Supply Chain and “Wow” Moments in Physical Retail3DLOOK, Clientricity and Trove Talk AI in Fashion Retail with Coresight ResearchResearch Preview: Market Navigator—US Department Stores