Flash ReportAlibaba Acquires Kaola to Strengthen Cross-Border E-Commerce Dominance Coresight Research September 9, 2019 Executive SummaryOn September 5, Alibaba Group announced its acquisition of cross-border e-commerce business Kaola from Chinese gaming and entertainment company NetEase for $2 billion. Kaola, launched by NetEase in 2015, targets shoppers in China by offering apparel, maternity and infant care, household appliances and other products from 9,000 brands from 80 countries. Following the acquisition, Alibaba will integrate Kaola into Tmall, and Kaola will continue to operate independently. The Kaola acquisition represents a major consolidation within the cross-border e-commerce space in China. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: The CORE 3.0 Framework for Artificial Intelligence in RetailDepartment Stores in Focus; Plus, Consumer Sentiment Latest: US Consumer Survey InsightsInnovator Profile: Wayvee Analytics—Analyzing Customer Emotions to Boost Store and Shelf PerformanceFinancial Confidence Reaches Five-Month High: Weekly US Consumer Sentiment, Week 26, 2025—Infographic
