Deep Dive 10 minutes PremiumA Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ Day Coresight Research March 5, 2019 Executive SummaryIn this, our third report in our series A Guide to Entering China for Foreign Brands and Retailers, we focus on how foreign brands can use Singles’ Day as a springboard to enter China, leveraging our proprietary data on brands’ sales performance on Singles’ Day 2018 on Tmall. Our findings focus on four categories: women’s wear, women’s skincare, snacks and diapers. Within women’s wear, top brands such as Uniqlo offered free delivery and used social media to build demand. For women’s skincare, top brands such as Pechoin leveraged online campaigns and customer reviews. In the snacks category, the Three Squirrels brand introduced 11 new products through its “Squirrel Made 2018” event and used live streaming to showcase selected products. In the diapers category, top brands such as Pampers collaborated with Tmall to give out free samples. Our data show that Singles’ Day is about more than just price promotions: Social media campaigns, product launches and special events helped build consumer excitement and drive sales on Singles’ Day. Click here to view more reports about China Market Entry. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Shoptalk 2023 “Shark Reef” Startup Pitch Competition: Preview—12 Innovators, Four Areas of Retail DisruptionNovember 2023 US Retail Sales: Electronics and Appliance Stores See Sales Growth AccelerateEssential Guide to Shoptalk 2024: Strategies and Opportunities Across Five Retail ThemesNext-Generation Product Information Management: From Spreadsheets to AI