US CPG Sales Tracker: Essentials Drive Growth as Pricing Pressures Ease
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US CPG Sales Tracker: Essentials Drive Growth as Pricing Pressures Ease

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Primary Analyst:
Prerana P Kotian, Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
Sector Lead: Philip Moore, Head of Custom Research
Other Contributors:
Ristha Dsa, Data Manager
Insight Report

Reasons to Read

Discover the latest data-driven insights into accelerating e-commerce performance, category-level divergence and the structural drivers underpinning resilience across food, beauty and household essentials.

Read this report to discover answers to these and other questions:

  • What is driving steady growth in the US CPG market as inflation moderates, and how is the balance between pricing-led and volume-led expansion shifting?
  • How is consumer spending concentrating in essential, repeat-purchase categories, and what does this reveal about cautious but resilient demand patterns?
  • Which departments—food & beverages, health & beauty, and household essentials—are outperforming across e-commerce and total sales, and what factors are driving divergence?
  • Which specific categories and subcategories (such as nonalcoholic beverages, beauty and household care) are delivering standout growth, and what trends are fueling their performance?

Companies mentioned in this report include: Colgate-Palmolive, Ulta Beauty, PepsiCo, Danone, Kimberly-Clark, e.l.f. Beauty, Estée Lauder, Bath & Body Works, Walgreens, CVS.

Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth.

Other relevant research:

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