Insight ReportUS CPG Sales Tracker: Essentials Drive Growth as Pricing Pressures Ease Prerana P Kotian, Data Analyst Sector Lead: Philip Moore, Head of Custom Research July 2, 2026 Reasons to ReadDiscover the latest data-driven insights into accelerating e-commerce performance, category-level divergence and the structural drivers underpinning resilience across food, beauty and household essentials. Read this report to discover answers to these and other questions: What is driving steady growth in the US CPG market as inflation moderates, and how is the balance between pricing-led and volume-led expansion shifting? How is consumer spending concentrating in essential, repeat-purchase categories, and what does this reveal about cautious but resilient demand patterns? Which departments—food & beverages, health & beauty, and household essentials—are outperforming across e-commerce and total sales, and what factors are driving divergence? Which specific categories and subcategories (such as nonalcoholic beverages, beauty and household care) are delivering standout growth, and what trends are fueling their performance? Companies mentioned in this report include: Colgate-Palmolive, Ulta Beauty, PepsiCo, Danone, Kimberly-Clark, e.l.f. Beauty, Estée Lauder, Bath & Body Works, Walgreens, CVS. Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth. Other relevant research: More reports in our US CPG Sales Tracker series Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Grocery Retailing—Themes, Concepts and Innovators: Opportunities Ahead Amid Increased Market ConcentrationHot Tech Trends and Cool Products Unveiled: CES 2025 Pre-Conference InsightsPutting the “AI” in “Airlines”: Insights from CES 2025US Retail Sales Outlook: Retail Sales Projections Moderate for the Holiday Quarter